Bronson Taylor

is a serial entrepreneur, startup advisor, instructor, author, and the host and co-founder of Growth Hacker.TV, where the experts on startup growth reveal their secrets.

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Growth Hacking Defined—Hopefully For The Last Time

Words Can't Describe

For whatever reason, people love to obscure the idea of growth hacking. Some do so out of fear that it will make marketing irrelevant. Some do so because they love to hate anything that seems like a buzz word. Some think that it is actually an empty phrase. And some are just completely clueless.

So here is what I’m going to do. I’m going to plainly define a growth hacker, without just reducing it to a bunch of activities, in an attempt to write a webster-worthy definition:

“A growth hacker is an individual, usually within a startup, that utilizes marketing, product, and engineering to quantifiably grow and retain a user base.”

Now, let’s break this definition down a little bit.

  • Marketing: This could be anything from traditional marketing (branding, awareness, PR, etc.) to newer forms of internet marketing (PPC, landing pages, content marketing, social media, etc.).

  • Product: This...

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7 Lessons that Startups can Learn from Super Mario Bros.

Super Mario Bros.
If you’re like me, a child of the 80’s, then you probably remember the first time you were psychologically man-handled by a cooperation. The Super Mario Bros. video game was nothing less than a Trojan horse of emotion, driven by Nintendo, that entered our tiny hearts, rewired massive portions of our brain, and completely enchanted us. And let’s be honest, we loved every second of it.

What if your product could have that same effect on customers? I think it can, and here are 7 things that we can learn from Mario about marketing, product, and being a startup in the 21st century.

1) Be Quirky

A plumber that shoots fireballs, travels the world through cups, and eats mushrooms to grow, all in order to save a princess. Would you please stop acting like your company is IBM? Be unusual if you want to be like Mario.

2) Be Linear

Mario started on the left of the screen and moved to the right...

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