Growth Hacking Defined—Hopefully For The Last Time
For whatever reason, people love to obscure the idea of growth hacking. Some do so out of fear that it will make marketing irrelevant. Some do so because they love to hate anything that seems like a buzz word. Some think that it is actually an empty phrase. And some are just completely clueless.
So here is what I’m going to do. I’m going to plainly define a growth hacker, without just reducing it to a bunch of activities, in an attempt to write a webster-worthy definition:
“A growth hacker is an individual, usually within a startup, that utilizes marketing, product, and engineering to quantifiably grow and retain a user base.”
Now, let’s break this definition down a little bit.
Marketing: This could be anything from traditional marketing (branding, awareness, PR, etc.) to newer forms of internet marketing (PPC, landing pages, content marketing, social media, etc.).
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